
CHICK’N CHIPZ
ENGINEERING AN
INTELLECTUAL PROPERTY SYSTEM,
NOT JUST A FRIED CHICKEN BRAND
HD-CIPE® BRAND ENGINEERING CASE STUDY
CHICK'N CHIPZ was never conceived as another fried chicken restaurant. It was engineered as an evolving Intellectual Property System in which every decision contributes to the behaviour of the whole
Where Ancient Flavors Become Future Experiences.



